Heineken was the first imported beer in the United States and continues today to be number 1. People tend to remember who was the first man on the moon or the first aviator, but no one remembers who was the second. Should we begin? #1: The Law of Leadershipīeing the first in a market is better than having a better product than the competition. Violate these laws, and you will be out of the market. ![]() ![]() Al Ries and Jack Trout in The 22 Immutable Laws of Marketing have captured a compendium of best practices for the ultimate success of the modern marketer. Have you ever wondered if there are fundamental marketing principles that can be followed by anyone that allows them to create winning companies? Two of the world's most renowned marketing consultants and authors came together to try to outline them and turned it into a book that is a masterpiece for all those who want to work in the field.
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